It's getting to be cold outside and that, unfortunately, also means flu season.  If you are unlucky enough to come down with the flu, you might want to check out the new ad shot by Rita Thompson!  Rita shoot a series of ads for Vicks and NyQuil/ DayQuil with PublicsKaplanThaler NYC. She and her crew had a great time shooting these adorable ads over one day in New York, and the rest of the series will be out this year! 

It's the Friday before Halloween and that means lots of fun things to do in the city this weekend!  Hope all of you have gotten your pumpkin picking done and costumes ready.  Have a wonderful weekend from JMI, and enjoy this awesome photo from Rita Thompson!

It's Monday again, so we thought we needed something fun and adorable to talk about this afternoon!  Lee Clower shot the new fall/ winter campagin for Oeuf, NYC.  He went around the streets of NYC and captured some of the latest accessories from the brand.  Perfect for those last minute Halloween ideas!

We also saw that it was blogged about on Smudgetikka,  a kids fashion blog by Linda McLean, a professional in children's fashion!

 Hope you enjoy and Happy Monday!

The cover of this month's Parents magazine isn't only special because our very own Lucy Schaeffer shot it, but because Lucy produced and art directed the entire shoot herself, with the help of stylist Martha Bernabe! We are so delighted to see Lucy's creativity and hardwork in this beautiful cover shot.

Take a peek at Ericka McConnell's charming holiday loobook for Peek!

Lucy Schaeffer shot dozens of delicious cookies for the Best Bake Sale Cookbook by Gretchen Holt-Witt, available here. Feel good baking these treats because all author proceeds benefit Cookies for Kids' Cancer, an organization that is committed to funding pediatric cancer research through local bake sales. You can find out more about this amazing cause and their powerful cookies here.

Check out the fall/winter Massimo Dutti Boys & Girls collection shot by Tom Watson here. Just in time for back-to-school shopping!